The world of affiliate networks is so large and so unseen, people just don’t understand the size of the network of bloggers, youtubers, subject matter online magazines, product category websites that make up the approximately $300 billions in total sales.
Merchants compensate a member of the affiliate network through pay per sale (PPS), pay per click (PPC), or pay per mille or pay per thousand. By far the most common method of compensation is pay per sale (PPS). This is great for a merchant since the merchant doesn’t have to pay anything until a sale is made, in contrast to pay per click advertising, where there is never a guarantee of a sale.
Some Merchants high program management experts to handle all the affairs of affiliate marketing since this is a very specialized area of online marketing. This is typically called OPM outsource program management.
Why Might A Merchant Want to Outsource Their Affiliate Program Management, Here’s a List of Where Affiliates Post Their Offers:
Affiliate websites are often categorized by merchants (advertisers) and affiliate networks. The following types of websites are generic, yet are commonly understood and used by affiliate marketers.
- Search affiliates that utilize pay per click search engines to promote the advertisers
- Price comparison service websites and directories
- Loyalty websites, providing a reward or incentive for purchases
- Cause Related Marketing sites that offer charitable donations
- Coupon and rebate sites that offer deals or discounts
- Content and niche market websites, including product review sites
- Personal websites
- Blogs and syndication feeds
- E-mail marketing list affiliates
- Newsletter list affiliates
- Registration path or co-registration affiliates who include offers from other merchants during the registration process on their own website
- Shopping directories that list merchants by categories without providing coupons, price comparisons, or other features based on information that changes frequently, thus requiring continual updates
- Cost per action networks (i.e., top-tier affiliates) that expose offers from the advertiser with which they are affiliated to their own network of affiliates
- Websites using adbars (e.g. AdSense) to display context-sensitive advertising for products on the site
- Virtual currency that offers advertising views in exchange for a handout of virtual currency in a game or other virtual platform.
- File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites, Uploaders are paid by the file-hosting sites
- Video sharing sites: YouTube videos are often posted by affiliates to do affiliate marketing.