The Effectiveness of Search Engine Optimization
There has to be an assertive effort to build an online presence. It’s an investment in the business, it’s part of the value of the business. Over the last 13 years I’ve seen a lot of offerings for search engine optimization and most do not deliver the value to the client. SEO can only go so far to drive business, even though some businesses have used SEO very successfully to build specialty sites with high traffic, this had something to do with the nature of the business. The company definitely benefited from SEO, but it was not the SEO alone that got it, that traffic may have come from existing customers that bought or visited a store or event, or someone heard about the company from a friend through a social post. So again, SEO can only go so far.