WebAfford.com has been in business since 2004, it was formed after the owner returned from a 5 year software consulting engagement in Europe for a Fortune 500 company. We wanted to design small business websites with a bigger focus on how that site will be used to enhance the online presence of the business. We wanted to support startups and participate in their growth.
Many businesses already have a website, but have done little to make it work for them. They may have even had the site optimized for search engines, however, that did little to drive business to their front office. While other companies by the nature of their business received a lot of traffic from customers trying to find out what are latest product offerings or events. Each business is unique and has to be assessed or analyzed before any plan of action can be considered.
What Else Can We Do?
We design sites that match the branding and themes of the customer and their industry. This is however only a First Step effort. A complete Road Map for deriving revenue from online efforts needs to be built and that can only be done by someone that understands business. Strategies are great, but one must operate in an Agile manner, with each step in the plan following a cycle of planning, designing, testing, launching and evaluating. Repeating this cycle over and over again, until the larger goal is met.