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Service Guide

After looking at this service guide, most people will wonder where to start, don’t worry about that one, that’s why your hiring us, we will try to keep is simple for you, while we do all the heavy lifting, leaving you to more important things, like building a business.

Website Design
What's Included

Some possibilities to discuss during consultation:

  • Graphic Design
  • Call-To-Actions
  • Online Chat
  • Business Process Integrations
  • Mobile First Design
  • Social Account Integrations
  • Local Business Listings
  • Advertising Integrations
  • Google Analytics Reports
  • Mobile App version

During your free consultation, we’ll discuss the possibilities, as well as determine if it is an immediate need or a future need, we want to help you keep your business website affordable.

Why Website Quality Is So Critical!

94% of people cited web design as the reason they mistrusted or rejected a website.

48% of people cited a website’s design as the number one factor in deciding the credibility of a business.

Cost

Cost of a business website

How much does a business website cost.  We found that the following is a general consensus of how much.  With WebAfford each project is different and we tailor a project to your business needs.  But that said, here is what we found.  Simple custom designed websites 1 – 10 pages can run from $400 to $10,000.     A more complex site with highly specialized functions and programming can run from $10,000 to $25,000.  The range for professional small business websites that do a great job of communicating and creating an image for the business range from $1,000 to $6,000, that’s an average of $3,500, that’s why we are more affordable, our average runs about $2,500. That’s $1,000 more affordable, thus our name WebAfford.

Training

One-on-one Training

Even though we provide support to change and expand your website, we will also provide training so that you can add, edit and change content as well.  We will design a training plan with you based on your needs.

One of our team members will walk you through the basics and provide you will the details you need to maintain or access the site.  We can put together documentation to help with your routines.

Training directly affects the organizational cost of having a effective website.  Training reduces costs and gives confidence to users to keep the website dynamic and to take a personal interest in its success.

Training gives users a better understanding of what can be accomplished with a flexible and powerful website.  Help the internal team brainstorm ideas for marketing and promotion and include the website in those strategies.

Design

Design Theme, Look and Feel, and Graphics

How it’s built, that’s the question.  We could hand code html pages for you manually, but that wouldn’t be a very effective use of our time and we wouldn’t be able to deliver rich functionality very easily.  The term hand coding today has a different meaning, it generally means to design in photoshop and output to a theme manually, thereby having more control over artistic styling.

Pros and Cons of this approach.  In a case where artistic styling is highly important, the above approach is appropriate, however, there is a cost to flexibility in functionality in the backend.

Sometimes styling can be accomplished in other ways without starting in photoshop, this leaves the fullest flexibility to tweak design elements in the future. without having to dig into the code and completely rework graphics. The benefit is lowing cost of ownership, most business designs follow this approach.

38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)

Max Performance

Most important metric

Today,  being fast is very important, most sites underperform and 40% of visitors will leave after a few seconds on a slow website.  As content and functionality and feature change on the website it is necessary to re-optimize for performance, we handle that for you.  On some complex sites performance tuning can take 4 to 8 hours, this is included.

Our servers are fast, very fast.  We also utilize special performance software on the backend to significantly boost performance and page load speeds.  WebAfford.com maintains an A speed rating.  Although this is a complex subject and score is not the only consideration and not all metrix affect speed, but it is the one measure we can show you easily.

39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe)

Support

Three Support Plans

After your project is complete, you may want support. We offer three support plans to help keep your site updated, secure and growing.

  • Basic Maintenance and Performance Hosting for $100 per month.
  • Active Support and Performance Hosting for $300 per month. Gives you all the basic maintenance features and 5 hours of support beyond maintenance.
  • Full Support and Performance Hosting for $500 per month. Whatever it takes to get it done.
Mobile

Mobile Responsive means Easy to Read on Any Mobile Device or Desktop!

No matter how someone views your website, whether via desktop, mobile browser, or tablet, the layout will adjusted to the screen size and orientation, making the site easier to read and navigate than a non-responsive design.  70% of website traffic now comes from mobile devices or tablets.

62% of companies which designed their website(s) for mobile platforms increased their sales

Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source:comScore)

Site Engine

Custom Functionality with the No. 1 Web Engine in the World!

To save money and time we leverage the power of the No. 1 website engine in the world, according to Google it powers 1/3 of all websites around the world. We use in most cases WordPress as the foundation to building your custom website, leaving us more time for the creative design and marketing elements.  We can basically accomplish anything with WordPress.

Communication

Communicate with Visitors and Customers

In which ever way best fits your business operation, we can setup ways for you to communicate with visitors, a few examples are using contact forms to capture their information, present offers, follow them with ads after their visit, offering call-backs, online chat, or providing quotes.

We can also integrate your website with your social media accounts, so if you post something on social media it will also appear on your website, thereby increasing visitor exposure to your business footprint.

Flexibility

Easily Update and Add Content

The technologies we’ve selected offer flexibility in design and function, this makes it easier to update content and add new content, thus keeping your site dynamic and fresh.

Our preferred technology stack is extremely flexible, allowing us to build almost anything you want for a website.  In other words, anything you’ve seen on a website you’ve visited, we can do very similarly.

Mobile App

Get a mobile app for customer interactions

In some cases it may make sense to have a mobile app for your customers to download and interact with you. We have the ability to a mobile app that will work with your WordPress website.  The app will be in the Android and Apple stores for download and install on mobile devices, ask for a quote.

Mobile First

Mobile first website

Today 70% of website traffic can come from mobile devices and tablets. If your target audience is predominantly mobile engaged, then you will want to talk to us about doing a mobile first design, this is where we design the website first for mobile layout and design, and secondly for traditional desktop viewers.

Online Store / eCommerce
What's Included

Selling Products Online

Whether you are selling one important product or service, or a thousand items, we have a platform that will meet your needs.

 

Things to think about:

  • Marketplace integrations
  • Payment processing
  • Selecting platforms
  • Item maintenance
  • Advertising and promotion
  • Onsite communication
  • Online chat sales
  • Interactive lead generation
  • Call-to-Actions
  • Affiliates
  • Coupon / discounting

*We can do whatever you want, it just needs to be included in the website plan, so that it’s part of our quote to you

48% of people cited a website’s design as the number one factor in deciding the credibility of a business.

Cost

Cost of a business website

How much does a business website cost.  We found that the following is a general consensus of how much.  With WebAfford each project is different and we tailor a project to your business needs.  But that said, here is what we found.  Simple custom designed websites 1 – 10 pages can run from $400 to $10,000.     A more complex site with highly specialized functions and programming can run from $10,000 to $25,000.  The range for professional small business websites that do a great job of communicating and creating an image for the business range from $2,000 to $6,000, that’s an average of $4,000, that’s why we are more affordable, our average runs about $3,000.

Why is the quality and speed of a business website so important?

94% of people cited web design as the reason they mistrusted or rejected a website.

Training

One-on-one Training

Even though we provide support to change and expand your website, we will also provide training so that you can add, edit and change content as well.  We will design a training plan with you based on your needs.

One of our team members will walk you through the basics and provide you will the details you need to maintain or access the site.  We can put together documentation to help with your routines.

Training directly affects the organizational cost of having a effective website.  Training reduces costs and gives confidence to users to keep the website dynamic and to take a personal interest in its success.

Training gives users a better understanding of what can be accomplished with a flexible and powerful website.  Help the internal team brainstorm ideas for marketing and promotion and include the website in those strategies.

Technology

Choice Selling Platforms

Through experience we match technology to your needs.  When it comes to online stores, there is a need to use eCommerce platforms to manage customers and transactions. We build you a store on one of these platforms.  We select a platform that is correctly matched to your needs and future growth projections.  Each platform has its place in the small to medium sized business range, we will select the right one for your online store based on the requirements we gather from you.

Platforms

Online Store or eCommerce solutions

We build on and support the following eCommerce platforms: WordPress/WooCommerce, Shopify, Squarespace and Magento.

These platforms are the top in their market space. WooCommerce is the no. 1 online store platform for WordPress and powers many of the internet’s online stores,

Shopify and Squarespace provide stability where WooCommerce provides openness and flexibility. It’s a balancing act to know which one to select.  This is why the interview process is so important.

Payments

Collecting Payment Online

If you don’t already have a payment processor that will integrate with one of our store platforms we can make recommendations.  Most any type of payment transaction, whether credit card, paypal, or ACH check can be processed online.  Many offer manual processing and self-service solutions, so that you can enter payments for customers if need be.

We can also select a solution that supports point of sale activity, if you have a brick and mortar business.

Long Term Cost

Cost of Ownership

There are monthly subscription or licensing costs associated with running an online store. There is hosting cost and components licensing from developers, as well as payment merchant fees. You will also have normal business costs such as shipping and sales tax if applicable.

What features are chosen for the online store directly affect monthly cost for hosted platforms like Shopify and Squarespace.  Beyond the basics, developers have created advanced features to enhance shoppers experience or to meet your specific business needs, the standard practice is to charge monthly or annual licensing fees, these can add up for stores with many added features.

WooCommerce developers have adopted similar practices, but licensing may be one time and license renewal may not be mandatory unless a change or support from developer is needed.  Magento is more similar to WooCommerce.

WooCommerce

Content management and Online Store

The benefit of this solution is the integration with WordPress which provides for a complete websites in combination with an online store.  You can have traditional web pages full of supporting information, images, videos, anything you want to support to selling process. This enables you to build brand awareness, customer interactions, pre and post sales communication, announcements and many many other marketing activities.

Woocommerce is highly customizable as is WordPress, they are very popular and well supported.  Another benefit of this platform is that you can take it with you, whereas Shopify and Squarespace are hosted solution, they will always be hosted by those organizations on their hardware and they own the code.

Shopify

About Shopify

Shopify is a Canadian company that operates as an Saas (Software as a service) solution. The platform is easy to maintain and has an integrated payment solution. Even though Shopify is customizable, it is less customizable than WooCommerce on WordPress, but in exchange it offers slightly more stability because of stricter development standards.  Shopify is not open software and you cannot take it with you. Also, Shopify is not design to be a content website with traditional pages and blog posts, but it can be used by service companies to sell services as well as products.  See Cost of Ownership.

We can build a custom design on Shopify and customize many aspects of design. Adding features to improve the shopping experience or to meet business requirements is possible, but these extensions are more expensive than for WooCommerce and there is less flexibility, but managing the store is easier from a user perspective.

Square Space

About Square Space

Square Space is based out of New York and designs tend reflect this.  Square Space is not just a Online Store Saas (Software as a service) like Shopify, but also offers websites that are aimed at content management and blogging.

Square Space is similar to Shopify in that you are hosting with Square Space and you cannot take your store with you, or easily port or migrate your design to another solution, this is common with Saas solutions, however, stability and ease of use have made Square Space and Shopify popular.

We can build a custom design on Square Space and customize many aspects of design. Adding features to improve the shopping experience or to meet business requirements is possible, but these extensions are more expensive than for WooCommerce and there is less flexibility, but managing the store is easier from a user perspective.  See Cost of Ownership

Shopify vs SquareSpace

Comparison

Both are Saas or Software As A Service solutions.  Everything happens on the hosted platform and if you want to leave, you will have to recreate your store somewhere else, although you can export content that’s been put into the site, you won’t be able to take the design or features with you.  There are many payment integrations in both, and major merchant solutions like Strike and Paypal offer integrations to both.

Please read the Cost of Ownership, it is our opinion that licenses is more expensive on Saas platforms than on WordPress/WooCommerce, so if you’re look at long term ownership costs, this is something to consider.

Both are less customizable than WooCommerce and Magento.  But due to strict development standards, the features and extensions they do offer are less buggy than some WordPress/Magento extension.

Magento

Full Blown eCommerce

For more robust requirements and larger inventories, we use the number one solution for Small to Medium Sized eCommerce stores.  Magento is powerful and used by some relatively large companies. But it is also used by some high volume small businesses, there are many inventory and accounting integrations for Magento, it’s a real powerhouse for eCommerce.

Point of Sale

Brick and Mortar

If you have a brick and mortar store and are looking to use a POS (Point of Sale) solution, we can work with you to solution your POS requirement with your online store.  There are some new cutting edge technologies that put the two together nicely. For example, Square Space has a tablet solution and Lightspeed has a more sophisticated solution and can even work with a WordPress WooCommerce site or you can create an online store on the Lightspeed platform and have Lightspeed POS in your brick and mortar.

Customization

Customizations and 3rd party Extensions

All of the platforms we support can be modified making the design and user experience unique to your business.  However, when it comes to how transactions happen, we are more constrained as to what we can accomplish  due to the effort it would take to rewrite the code another developer has already spent thousands of hours writing.

Extensions from 3rd party developers are the main reason web designers and developers are able to offer prices that are less than what it would cost to program something from scratch.  Fortunately, there is a lot of competition and options to customize how your store functions.  We evaluate available extensions for fit and reliability, and select the best answer for the problem or functionality needed.

Support

Three Support Plans

After your project is complete, you may want support. We offer three support plans to help keep your site updated, secure and growing.

  • Basic Maintenance and Performance Hosting for $100 per month.
  • Active Support and Performance Hosting for $300 per month. Gives you all the basic maintenance features and 5 hours of support beyond maintenance.
  • Full Support and Performance Hosting for $500 per month. Whatever it takes to get it done.
Basic Care

Basic Maintenance

To maintain your websites is $100 per month, we maintain your website to take care of security,  performance, software updates, and hosted email, we do everything for you, you don’t need to worry about it.  If you need modifications or content updates to the website, you get 1 hour a month, if you need more, you will be given a time estimate for work and billed at our hourly rate.

Active Support

Maintenance Plus

On Demand Support is $300 per month and gives you all the maintenance features and 5 hours of site support beyond maintenance. That may be new pages, new functionality, updates to existing content, refresher training, whatever you need up to 5 hours of work.  Beyond this work will be done at a discounted hourly rate with a time estimate provided for your approval.

Full Support

Whatever you need support

Outside of a complete overhaul of the website, we will take care of everything and be on-call for you for $500, like having an inhouse website support resource.  If you need training or you need us to add pages or new functionality.  This is full support so you don’t have to do anything.

Support Plans PDF

Online Digital Marketing
Digital Marketing

Search Advertising

Once your website design or ecommerce project is complete and launched, it’s time to think about promotion.  Also known as online marketing or internet marketing, this is the business of making your presence known and helping buyers find your products or services.

 

Google Ads
Yahoo Gemini
Bing/MSN
Search

Search Advertising

Search Engine advertising is where Google got its financial start and it’s still no. 1 today, but there are others to consider.  Search advertising is very mature now and data and tools make highly targeted campaigns possible, but it is a deep subject we can tackle for you.

example of Google search ad

Display

Display Ad Networks

Yahoo pioneered the display advertising model for the internet, it was the first internet company to find financial success with banner ads and publisher partners.

Google Ads
Yahoo Gemini
Bing/MSN

example of Display ad

Marketplace

Online Marketplaces

These days you have a much broader landscape, to add, you have to consider online marketplaces such as Amazon, Google Merchant, etc. , Display advertising networks such as Doubleclick, Social Platforms such as Facebook, Instagram, etc. and once viewers of promotions have visited your site, you have to follow them to maximize your investment in the original advertising, this is done with retargeting ads.  We can consult and advise you on a strategy to navigate this complex and ever changing environment.

Amazon
Google Shopping
Retargerting

Retargeting Advertising

Also known as remarketing ads.  This is second chance advertising. When visitors come to your website, we can find them later on the internet and show them your ad, reminding them of your product or service.  We will demonstrate this to you, as a visitor to WebAfford.com.  What do we mean by this, you’ll know it when you see it.

Google Shopping
Yahoo Gemini
Bing/MSN
Social Media

Advertising on Social Media

With the advent of MySpace, social networks began to capture huge audiences.  Facebook we all know is the largest now and they have an ad network that is very sophisticated but not so easy to understand.  If you have a product for social, we can help you navigate this space.  We’ve also run campaigs on Instagram, Pinterest, Twitter and Tumblr.

Each platform is very different from the other, we can also setup the accounts and teach you how to use a tool that simplifies the posting management.

Facebook Ads
Instagram Ads
Pinterest Ads
Twitter Ads
Ad Accounts

Advertising Account Setup and Training

We are always willing to setup an account for you and train you on using it. This includes advertising accounts.

Google Ads
Bing/MSN
Yahoo Gemini
Amazon