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Website Design Services Guide

After looking at this service guide, most people will wonder where to start, don’t worry about that one, that’s why your hiring us, we will try to keep is simple for you, while we do all the heavy lifting, leaving you to more important things, like building a business.

Website Design
What's Included

Some possibilities to discuss during consultation:

  • Graphic Design
  • Call-To-Actions
  • Online Chat
  • Business Process Integrations
  • Mobile First Design
  • Social Account Integrations
  • Local Business Listings
  • Advertising Integrations
  • Google Analytics Reports
  • Mobile App version

During your free consultation, we’ll discuss the possibilities, as well as determine if it is an immediate need or a future need, we want to help you keep your business website affordable.

Why Website Quality Is So Critical!

94% of people cited web design as the reason they mistrusted or rejected a website.

48% of people cited a website’s design as the number one factor in deciding the credibility of a business.

Cost

Cost of a business website

How much does a business website cost.  We found that the following is a general consensus of how much.  With WebAfford each project is different and we tailor a project to your business needs.  But that said, here is what we found.  Simple custom designed websites 1 – 10 pages can run from $400 to $10,000.     A more complex site with highly specialized functions and programming can run from $10,000 to $25,000.  The range for professional small business websites that do a great job of communicating and creating an image for the business range from $1,000 to $6,000, that’s an average of $3,500, that’s why we are more affordable, our average runs about $2,500. That’s $1,000 more affordable, thus our name WebAfford.

Training

One-on-one Training

Even though we provide support to change and expand your website, we will also provide training so that you can add, edit and change content as well.  We will design a training plan with you based on your needs.

One of our team members will walk you through the basics and provide you will the details you need to maintain or access the site.  We can put together documentation to help with your routines.

Training directly affects the organizational cost of having a effective website.  Training reduces costs and gives confidence to users to keep the website dynamic and to take a personal interest in its success.

Training gives users a better understanding of what can be accomplished with a flexible and powerful website.  Help the internal team brainstorm ideas for marketing and promotion and include the website in those strategies.

Design

Design Theme, Look and Feel, and Graphics

How it’s built, that’s the question.  We could hand code html pages for you manually, but that wouldn’t be a very effective use of our time and we wouldn’t be able to deliver rich functionality very easily.  The term hand coding today has a different meaning, it generally means to design in photoshop and output to a theme manually, thereby having more control over artistic styling.

Pros and Cons of this approach.  In a case where artistic styling is highly important, the above approach is appropriate, however, there is a cost to flexibility in functionality in the backend.

Sometimes styling can be accomplished in other ways without starting in photoshop, this leaves the fullest flexibility to tweak design elements in the future. without having to dig into the code and completely rework graphics. The benefit is lowing cost of ownership, most business designs follow this approach.

38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)

Max Performance

Most important metric

Today,  being fast is very important, most sites underperform and 40% of visitors will leave after a few seconds on a slow website.  As content and functionality and feature change on the website it is necessary to re-optimize for performance, we handle that for you.  On some complex sites performance tuning can take 4 to 8 hours, this is included.

Our servers are fast, very fast.  We also utilize special performance software on the backend to significantly boost performance and page load speeds.  WebAfford.com maintains an A speed rating.  Although this is a complex subject and score is not the only consideration and not all metrix affect speed, but it is the one measure we can show you easily.

39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe)

Support

Three Support Plans

After your project is complete, you may want support. We offer three support plans to help keep your site updated, secure and growing.

  • Basic Maintenance and Performance Hosting for $100 per month.
  • Active Support and Performance Hosting for $300 per month. Gives you all the basic maintenance features and 5 hours of support beyond maintenance.
  • Full Support and Performance Hosting for $500 per month. Whatever it takes to get it done.
Mobile

Mobile Responsive means Easy to Read on Any Mobile Device or Desktop!

No matter how someone views your website, whether via desktop, mobile browser, or tablet, the layout will adjusted to the screen size and orientation, making the site easier to read and navigate than a non-responsive design.  70% of website traffic now comes from mobile devices or tablets.

62% of companies which designed their website(s) for mobile platforms increased their sales

Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source:comScore)

Site Engine

Custom Functionality with the No. 1 Web Engine in the World!

To save money and time we leverage the power of the No. 1 website engine in the world, according to Google it powers 1/3 of all websites around the world. We use in most cases WordPress as the foundation to building your custom website, leaving us more time for the creative design and marketing elements.  We can basically accomplish anything with WordPress.

Communication

Communicate with Visitors and Customers

In which ever way best fits your business operation, we can setup ways for you to communicate with visitors, a few examples are using contact forms to capture their information, present offers, follow them with ads after their visit, offering call-backs, online chat, or providing quotes.

We can also integrate your website with your social media accounts, so if you post something on social media it will also appear on your website, thereby increasing visitor exposure to your business footprint.

Flexibility

Easily Update and Add Content

The technologies we’ve selected offer flexibility in design and function, this makes it easier to update content and add new content, thus keeping your site dynamic and fresh.

Our preferred technology stack is extremely flexible, allowing us to build almost anything you want for a website.  In other words, anything you’ve seen on a website you’ve visited, we can do very similarly.

Mobile App

Get a mobile app for customer interactions

In some cases it may make sense to have a mobile app for your customers to download and interact with you. We have the ability to a mobile app that will work with your WordPress website.  The app will be in the Android and Apple stores for download and install on mobile devices, ask for a quote.

Mobile First

Mobile first website

Today 70% of website traffic can come from mobile devices and tablets. If your target audience is predominantly mobile engaged, then you will want to talk to us about doing a mobile first design, this is where we design the website first for mobile layout and design, and secondly for traditional desktop viewers.

SUPPORT PLANS
Basic Care

Basic Maintenance

To maintain your websites is $100 per month, we maintain your website to take care of security,  performance, software updates, and hosted email, we do everything for you, you don’t need to worry about it.  If you need modifications or content updates to the website, you get 1 hour a month, if you need more, you will be given a time estimate for work and billed at our hourly rate.

Active Support

Maintenance Plus

On Demand Support is $300 per month and gives you all the maintenance features and 5 hours of site support beyond maintenance. That may be new pages, new functionality, updates to existing content, refresher training, whatever you need up to 5 hours of work.  Beyond this work will be done at a discounted hourly rate with a time estimate provided for your approval.

Full Support

Whatever you need support

Outside of a complete overhaul of the website, we will take care of everything and be on-call for you for $500, like having an inhouse website support resource.  If you need training or you need us to add pages or new functionality.  This is full support so you don’t have to do anything.

Support Plans PDF

Online Digital Marketing
Digital Marketing

Search Advertising

Once your website design or ecommerce project is complete and launched, it’s time to think about promotion.  Also known as online marketing or internet marketing, this is the business of making your presence known and helping buyers find your products or services.

Google Ads
Yahoo Gemini
Bing/MSN
Search

Search Advertising

Search Engine advertising is where Google got its financial start and it’s still no. 1 today, but there are others to consider.  Search advertising is very mature now and data and tools make highly targeted campaigns possible, but it is a deep subject we can tackle for you.

example of Google search ad

Display

Display Ad Networks

Yahoo pioneered the display advertising model for the internet, it was the first internet company to find financial success with banner ads and publisher partners.

Google Ads
Yahoo Gemini
Bing/MSN

example of Display ad

Marketplace

Online Marketplaces

These days you have a much broader landscape, to add, you have to consider online marketplaces such as Amazon, Google Merchant, etc. , Display advertising networks such as Doubleclick, Social Platforms such as Facebook, Instagram, etc. and once viewers of promotions have visited your site, you have to follow them to maximize your investment in the original advertising, this is done with retargeting ads.  We can consult and advise you on a strategy to navigate this complex and ever changing environment.

Amazon
Google Shopping
Retargerting

Retargeting Advertising

Also known as remarketing ads.  This is second chance advertising. When visitors come to your website, we can find them later on the internet and show them your ad, reminding them of your product or service.  We will demonstrate this to you, as a visitor to WebAfford.com.  What do we mean by this, you’ll know it when you see it.

Google Shopping
Yahoo Gemini
Bing/MSN
Social Media

Advertising on Social Media

With the advent of MySpace, social networks began to capture huge audiences.  Facebook we all know is the largest now and they have an ad network that is very sophisticated but not so easy to understand.  If you have a product for social, we can help you navigate this space.  We’ve also run campaigs on Instagram, Pinterest, Twitter and Tumblr.

Each platform is very different from the other, we can also setup the accounts and teach you how to use a tool that simplifies the posting management.

Facebook Ads
Instagram Ads
Pinterest Ads
Twitter Ads
Ad Accounts

Advertising Account Setup and Training

We are always willing to setup an account for you and train you on using it. This includes advertising accounts.

Google Ads
Bing/MSN
Yahoo Gemini
Amazon
Affiliate Sales

Affiliate Marketing

Affiliate Networks are a way to connect with online marketers that work on a fee or commission basis, they promote your product and if it sells you pay them a commission, this is great because you don’t pay for advertising.

We can also setup your website or online store for affiliate management or integrate with one of the many affiliate management services.

Share-a-sale
Rakuten
Website Maintenance
Social Accounts
Social Media
Facebook Ads
Pinterest Ads
Instagram Ads
Twitter Ads

If you want to manage your own account but need help setting up your social media accounts, we can help you with this, as well as styling for the accounts.

Hosting
Performance hosting

Web hosting is the service that makes your website available to be viewed by others on the Internet. A web host provides space on its server so that users around the world can access your site.

Our goal is that every website we host will be fast. Our target rating is an A, in most cases we can obtain an speed rating which helps with not only capturing more business but improving your search engine rankings.

Marketplaces
Online Store
Amazon

Marketplace Maintenance

If you need help with making changes to your Amazon account or other marketplace account, or need to optimize listings, we can certainly help you on this.

Web Applications
Web Apps

Custom Web Applications

Most of the time we can accomplish what you need on one of the platforms we support, particularly WordPress.  But there are times when a new application that is built from scratch is justified.  A very specialized business process or technical applications that solve a problem not address in the marketplace can be a case for bespoke web development.

If you want to manage your own account but need help setting up your social media accounts, we can help you with this, as well as styling for the accounts.

Mobile Apps

Installable Mobile Applications

We can make an installable mobile application that matches your website design that is installable from apple store or google store.  This is useful if you have regular contact with customers or they need interactive information.

We also can develop custom mobile apps for specific mobile business models or unique concepts to market.  We particularly like to use Amazon Web Services for mobile app projects.

AMP

Mobile Performance

Google has developed what is known as AMP or Accelerated Mobile Platform, it is designed to give a consistent and speedy experience from any mobile device. Upon request, we can configure your site to be AMP friendly.

Google themselves have built AMP to work specifically with WordPress in mind.  WordPress is our preferred website engine and the technology we use to build you a highly customizable website.  Not all pages work well on AMP, especially frontpages, but on pages where it does work, it greatly speeds the responsiveness of the mobile experience and can increase sales.

Link to AMP Project

Programming

Core Programming

We are able to assist with programming needs, if you have fixes or have need to work on an application you have, we can help.  This is really a case where a conversation is needed to assess the requirements to determine if the work is a fit for our group.

Search Engine Optimization

Search Engine Optimization

Getting free business is always great, when someone uses a search engine to find your website, you don’t have to pay if its not through a search ad.  Search engines like Google evaluate your website content for relevance to the keywords entered in the search.  If your website is highly relevant and popular for those keywords, then you may be shown in search results to the searcher, if they click to your site, then that’s a free referral, nothing better than free referrals.

This is still an important consideration today, but if your domain name is less than two years old, it may not be considered mature enough to be served in the search results.  In the past you could discover your search ranking,  but now Google doesn’t publish those results, so professionals adhere to best practices when building websites.  Generally speaking if your content is unique, meaningful and updated or grown, then with other factors such as a fast website and a self hosted website, among hundreds of other factors, Google will begin to serve up your website in search results.  If your business has any geography to it, then a local or regional focus can also be beneficial in showing up in search results.

As part of any website or online store, we have to think about content and how search engines and other search services interpret that content.  Search Engine Optimization (SEO) has been around for a long time and is still a valid step in building any web presence to help prospects find your product or service. Links to your website are also important as well as local references in maps and directories.

Online Digital Marketing
Digital Marketing

Search Advertising

Once your website design or ecommerce project is complete and launched, it’s time to think about promotion.  Also known as online marketing or internet marketing, this is the business of making your presence known and helping buyers find your products or services.

Google Ads
Yahoo Gemini
Bing/MSN
Search

Search Advertising

Search Engine advertising is where Google got its financial start and it’s still no. 1 today, but there are others to consider.  Search advertising is very mature now and data and tools make highly targeted campaigns possible, but it is a deep subject we can tackle for you.

example of Google search ad

Display

Display Ad Networks

Yahoo pioneered the display advertising model for the internet, it was the first internet company to find financial success with banner ads and publisher partners.

Google Ads
Yahoo Gemini
Bing/MSN

example of Display ad

Marketplace

Online Marketplaces

These days you have a much broader landscape, to add, you have to consider online marketplaces such as Amazon, Google Merchant, etc. , Display advertising networks such as Doubleclick, Social Platforms such as Facebook, Instagram, etc. and once viewers of promotions have visited your site, you have to follow them to maximize your investment in the original advertising, this is done with retargeting ads.  We can consult and advise you on a strategy to navigate this complex and ever changing environment.

Amazon
Google Shopping
Retargerting

Retargeting Advertising

Also known as remarketing ads.  This is second chance advertising. When visitors come to your website, we can find them later on the internet and show them your ad, reminding them of your product or service.  We will demonstrate this to you, as a visitor to WebAfford.com.  What do we mean by this, you’ll know it when you see it.

Google Shopping
Yahoo Gemini
Bing/MSN
Social Media

Advertising on Social Media

With the advent of MySpace, social networks began to capture huge audiences.  Facebook we all know is the largest now and they have an ad network that is very sophisticated but not so easy to understand.  If you have a product for social, we can help you navigate this space.  We’ve also run campaigs on Instagram, Pinterest, Twitter and Tumblr.

Each platform is very different from the other, we can also setup the accounts and teach you how to use a tool that simplifies the posting management.

Facebook Ads
Instagram Ads
Pinterest Ads
Twitter Ads
Ad Accounts

Advertising Account Setup and Training

We are always willing to setup an account for you and train you on using it. This includes advertising accounts.

Google Ads
Bing/MSN
Yahoo Gemini
Amazon
Affiliate Sales

Affiliate Marketing

Affiliate Networks are a way to connect with online marketers that work on a fee or commission basis, they promote your product and if it sells you pay them a commission, this is great because you don’t pay for advertising.

We can also setup your website or online store for affiliate management or integrate with one of the many affiliate management services.

Share-a-sale
Rakuten
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