[vc_section local_scroll_id=”support_plan”][vc_row full_width=”stretch_row” wpex_bg_overlay=”color” wpex_fixed_bg=”fixed-top” wpex_bg_overlay_color=”#d5d4d2″ css=”.vc_custom_1555631238692{background-image: url(https://webafford.com/wp-content/uploads/2018/09/internet-marketing-for-websites-web-design.jpg?id=1339) !important;}”][vc_column][vcex_spacing size=”50px”][vcex_heading text=”Search Optimization Marketing” responsive_text=”true” text_align=”center” font_size=”72px” font_family=”Arial Black, Gadget, sans-serif” min_font_size=”42px” line_height=”1.3″][vcex_heading text=”#E-8_V2UlMjBLbm93JTIwJTNDc3BhbiUyMHN0eWxlJTNEJTIyY29sb3IlM0ElMjAlMjNEMzMzMUMlMjAlM0IlMjIlM0VPbmxpbmUlM0MlMkZzcGFuJTNFJTIwRGlnaXRhbCUyMCUzQ3NwYW4lMjBzdHlsZSUzRCUyMmNvbG9yJTNBJTIwJTIzRDMzMzFDJTIwJTNCJTIyJTNFTWFya2V0aW5nJTNDJTJGc3BhbiUzRSUyMEZvciUyMEJ1c2luZXNzLg==” text_align=”center” font_size=”32″][/vc_column][/vc_row][vc_row][vc_column][vcex_spacing][/vc_column][/vc_row][vc_row css=”.vc_custom_1561335411564{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #a8a8a8 !important;}” local_scroll_id=”online_marketing”][vc_column width=”2/3″][vcex_heading text=”Search Optimization” tag=”h2″ responsive_text=”true” font_weight=”700″ color=”#ffffff” font_size=”42″][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1531261025359{margin-bottom: 20px !important;}”][vcex_button url=”https://www.webafford.com/quote” layout=”expanded” css_wrap=”.vc_custom_1561335849229{margin-top: 20px !important;margin-bottom: 0px !important;border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #000000 !important;border-left-color: #2253d8 !important;border-left-style: solid !important;border-right-color: #2253d8 !important;border-right-style: solid !important;border-top-color: #2253d8 !important;border-top-style: solid !important;border-bottom-color: #2253d8 !important;border-bottom-style: solid !important;}” color=”black” border_radius=”0px” border=”2px red” font_weight=”700″ font_size=”36″ font_padding=”top:0|right:0|bottom:0|left:0″ custom_background=”#fcb712″]Get Quote[/vcex_button][/vc_column][vc_column css=”.vc_custom_1531842605180{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}”][vcex_spacing][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vcex_heading text=”Search Engine Optimization” icon=”fa fa-globe” css=”.vc_custom_1532475363575{padding-top: 10px !important;padding-bottom: 10px !important;padding-left: 15px !important;background-color: #000000 !important;}” color=”#ffffff” font_weight=”700″][vc_single_image image=”2424″ alignment=”center”][vcex_heading text=”The Basics”][vcex_heading text=”What WORDS Do Your Prospects Use To Find You?”][vc_column_text]Search Engine Optimization

Getting free business is always great, when someone uses a search engine to find your website, you don’t have to pay if its not through a search ad. Search engines like Google evaluate your website content for relevance to the keywords entered in the search. If your website is highly relevant and popular for those keywords, then you may be shown in search results to the searcher, if they click to your site, then that’s a free referral, nothing better than free referrals.

This is still an important consideration today, but if your domain name is less than two years old, it may not be considered mature enough to be served in the search results. In the past you could discover your search ranking, but now Google doesn’t publish those results, so professionals adhere to best practices when building websites. Generally speaking if your content is unique, meaningful and updated or grown, then with other factors such as a fast website and a self hosted website, among hundreds of other factors, Google will begin to serve up your website in search results. If your business has any geography to it, then a local or regional focus can also be beneficial in showing up in search results.

As part of any website or online store, we have to think about content and how search engines and other search services interpret that content. Search Engine Optimization (SEO) has been around for a long time and is still a valid step in building any web presence to help prospects find your product or service. Links to your website are also important as well as local references in maps and directories.[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_row][vc_column][vc_single_image image=”2300″][vcex_heading text=”Onsite Content Optimization”][vcex_heading text=”Social Media Profiles”][vcex_heading text=”Local Directories and Maps”][vcex_heading text=”Backlinking”][/vc_column][/vc_row][vc_section][/vc_section]